What is email marketing?
Put really simply it’s the use of electronic mail for marketing purposes. Of course it’s a little bit more complex than that. Email marketing is a form of direct marketing, it allows companies too easily and cost effectively communicate with their customer base and target and acquire new customers.
Email marketing is often used in conjunction with other forms of traditional marketing such as direct mail and newspaper and magazine ads.
The advantage of using email is that it’s a lot quicker to get your message to a large number of people, it’s certainly cheaper and more often than not you see the results of email campaigns a lot earlier than other forms of traditional marketing.
Now that sounds wonderful but it’s not without its disadvantages. Practically anyone with an email account will have been plagued by ‘spam’ or ‘junk’ email at some point; email marketing messages can often be seen as such. It can sometimes be difficult for the recipient to determine what a legitimate email is and what ‘spam’ is
Because of this it’s imperative that you have someone’s permission to email them (it’s actually a legal requirement) without it you cannot email them, it’s really that simple.
I will be adding separate posts on each of the main components of an email marketing, from list growth to sending campaigns and measuring results, I’ll also make it available to download later.
