My name is Phil and I have been working in online marketing for over 5 years, the bulk of that has been involved with email marketing, something I am passionate about. I’ve been in everything from campaign planning, deliverability, segmentation to the design and build of emails and analysis of results.
I decided to write this blog, firstly to cover some of the basics for anyone who is new to the field of email marketing and secondly to keep people up to date with what is a fast moving area of online marketing.
For the last 18 months I have been heavily involved in web development and Search Engine Optimisation, there is so much information out there, some good, some very good and some down right ridiculous! I’ll cherry pick the best of what’s good and post it here too.
I’ll draw on my own personal experience as well as researching the dozens and dozens of articles I have amassed over time.
Please feel free to comment or get in touch about anything on this blog, I’d be interested to hear from you.
